Fashion campaigns are off and
running and going crazy.
Caitlyn Jenner was chosen to be the star of H&M’s
sportswear line. As H&M sees it: “For H&M it is important to show
diversity and range in everything we do ... as part of H&M’s sports
campaign we want to illustrate that everything is possible in sports, and in
life. It is a collection of performance sportswear made to celebrate
individuality and self belief.”
Wow! All that promotion and all you
get is the typical black leggings, sneakers and a hoodie? So much for
celebrating individuality. Jenner is also in collaboration with MAC Cosmetics
on a new lipstick called “Finally Free”.
Fashion has always reflected the
times we live in. It’s been a challenging time for retailers and political
campaigns. Clearly we are seriously leader-less in both arenas!
