Fashion campaigns are off and running and going crazy.
Caitlyn Jenner was chosen to be the star of H&M’s sportswear line. As H&M sees it: “For H&M it is important to show diversity and range in everything we do ... as part of H&M’s sports campaign we want to illustrate that everything is possible in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self belief.”
Wow! All that promotion and all you get is the typical black leggings, sneakers and a hoodie? So much for celebrating individuality. Jenner is also in collaboration with MAC Cosmetics on a new lipstick called “Finally Free”.
Fashion has always reflected the times we live in. It’s been a challenging time for retailers and political campaigns. Clearly we are seriously leader-less in both arenas!